March 26th, 2020

CAR PHOTOGRAPHY & WRITING IN THE AGE OF COVID

First of all, my heart goes out to all of those who have been impacted by this crisis.

Fortunately, working from home, my writing routine has changed very little. For my photos, I’m working on projects that have been idle for awhile.

Once the “stay at home” order is lifted, I can resume my car photography. All I need is one person to drive the assigned car into position in front of an appropriate background. I can shoot the whole take with a normal and telephoto lens, keeping ten feet from the car and driver at all times. Of course, that doesn’t help the millions of people who are not so fortunate.

That said, there is much more to producing award-winning automotive photography than simply showing g up. There’s the the concept, the viewpoint, the composition, the lighting, and the post-processing. This is where years of experience helps.

What concept are you going for? Do the images and words need to emphasize speed? Freedom? Joy? Luxury? Success? Safety? Economy? Who is the audience? Only when you have these goals pre-visualized can you be confident, remain flexible, and do your job well.

Staying at home is OK. It keeps the overhead low. But, being on a drive with a camera is more fun!