COLOR PSYCHOLOGY from Lilly Mtz-Seara on Vimeo.

COLOR AND THE VISUAL ARTS

Photographers, cinematographers, and directors looking for a subliminal way to make scenes resonate emotionally will find this video helpful. It shows how color inspires us – both positively and negatively.

PINK – love, innocence, sweetness, happiness, romantic, charming, playfulness, soft, delicate, feminine

RED – passion, rage, desire, excitement, energy, speed, strength, power, heat, love, aggression, danger, fire, war, violence

ORANGE – humor, social, energy, balance, warmth, enthusiasm, vibrant, expansive, danger

YELLOW – wisdom, knowledge, relaxation, joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, dishonesty, jealousy, madness, insecurity

GREEN – nature, healing, soothing, perseverance, tenacity, self-awareness, proud, healthy, good luck, renewal, youth, vigour, spring, generosity, immaturity, destruction

BLUE – faith, spirituality, loyalty, fulfillment, peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, security, cleanliness, order, sky, water, cold, remoteness

PURPLE/VIOLET – erotic, royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning, fantasy

BROWN – sensation, earth, home, outdoors, reliability, comfort, endurance, stability, simplicity, materialistic

BLACK – power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, anonymity, unhappiness, depth, style, sadness, remorse, evil, anti, no

WHITE – Yes, protection, love, reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures)

SILVER – glamorous, distinguished, earthy, natural, sleek, elegant, high-tech

GOLD – precious, riches, warmth, wealth, prosperity, grandeur, extravagance