Bronco and Filson – two iconic American brands with long histories in the outdoors – announced a campaign today where they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests. I was asked to pitch in.

I feel very fortunate for that assignment. See my still shots from last week’s photo assignment of this vehicle for Ford and Filson below. Five million views in the first week! Some say 50 million views, but I’m guessing that might be overall.

FROM FORD: “Ford and Filson share a unique history of helping protect our nation’s wildfire crews for more than a century and helping them access rugged areas of forests,” said Dave Rivers, Bronco marketing manager. “Today, we’re combining those strengths to support those who protect our natural resources as well as helping preserve our nation’s forests for future generations.”

“The two companies will collaborate to raise funds in support of the National Forest Foundation’s reforestation programs and promote fire prevention awareness through limited-edition Bronco + Filson outdoor gear at and via a custom Bronco Wildland Fire Rig concept vehicle inspired by vintage U.S. Forest Service Broncos and Filson’s iconic materials. The Fire Rig concept serves as a model of future firefighting rigs based on the all-new Bronco four-door.”

“The Bronco Wild Fund, which launched earlier this week, also will donate two Bronco four-door SUVs modeled after the Wildland Fire Rig concept to support forest firefighting crews who protect communities and defend vital natural resources.”

“The collaboration news comes during one of the most devastating U.S. fire seasons in history, with more than 7.5 million acres already ravaged. The Ford and Filson efforts honor the work of wildland firefighters – from federal, state, local and private teams.”

Lookin’ good Ford + Filson. Thank you for assigning me to be a part of this campaign. What an honor!

Go Wild. And Please Support Your Local Forest Firefighters.

(Top Photo: Courtesy Ford)

See my images from last week’s photo assignment for Ford + Filson at these sites:

Ford Bronco Instagram


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