FORD BRONCO + FILSON CAMPAIGN GOES WILD

Bronco and Filson – two iconic American brands with long histories in the outdoors – announced a campaign today where they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests. I was asked to pitch in.

See my still shots from last week’s photo assignment of this vehicle for Ford and Filson below. Five million views in the first week!

FROM FORD: “Ford and Filson share a unique history of helping protect our nation’s wildfire crews for more than a century and helping them access rugged areas of forests,” said Dave Rivers, Bronco marketing manager. “Today, we’re combining those strengths to support those who protect our natural resources as well as helping preserve our nation’s forests for future generations.”

“The two companies will collaborate to raise funds in support of the National Forest Foundation’s reforestation programs and promote fire prevention awareness through limited-edition Bronco + Filson outdoor gear at Filson.com and via a custom Bronco Wildland Fire Rig concept vehicle inspired by vintage U.S. Forest Service Broncos and Filson’s iconic materials. The Fire Rig concept serves as a model of future firefighting rigs based on the all-new Bronco four-door.”

“The Bronco Wild Fund, which launched earlier this week, also will donate two Bronco four-door SUVs modeled after the Wildland Fire Rig concept to support forest firefighting crews who protect communities and defend vital natural resources.”

“The collaboration news comes during one of the most devastating U.S. fire seasons in history, with more than 7.5 million acres already ravaged. The Ford and Filson efforts honor the work of wildland firefighters – from federal, state, local and private teams.”

Lookin’ good Ford + Filson. Thank you for assigning me to be a part of this campaign. What an honor!

Go Wild. And Please Support Your Local Forest Firefighters.

(Top Photo: Courtesy Ford)

See my images from last week’s photo assignment for Ford + Filson at these sites:

Ford Bronco Instagram

Filson

Road & Track

Car and Driver

MotorTrend

MSN

Yahoo

CNET

Fox

Gear Patrol

Cool Material

Maxim

Robb Report

Inside Hook

Hagerty

The Drive

Jalopnik

duPont Registry

AutoBlog

ClassicCars.com

Cars.com

Motor1.com

hotcars.com

95 Octane

Vanguard Tech

The Awesome

Car Scoops

Acquire

Business Insider