FORM VS. FUNCTION

Traditionally, advertising has been more form over function. I’ve done a lot of advertising campaigns in my time behind the camera. Most have been based on form. Yet if I had a choice, my goal would be elegant function. It’s something I’ve strived for over the past 35 years as a full-time pro photographer.

Perhaps the world will turn towards this goal. However, that would mean a big change from frivolous appearances, which currently rule.