{"id":27664,"date":"2024-06-05T17:52:23","date_gmt":"2024-06-06T01:52:23","guid":{"rendered":"https:\/\/randywells.com\/blog\/?p=27664"},"modified":"2024-07-26T13:55:29","modified_gmt":"2024-07-26T21:55:29","slug":"27664","status":"publish","type":"post","link":"https:\/\/randywells.com\/blog\/?p=27664","title":{"rendered":""},"content":{"rendered":"<p><a href=\"https:\/\/randywells.com\/blog\/wp-content\/uploads\/2024\/06\/randywells-r2024-rtc-italia-20240705_0148ps.jpg\"><img loading=\"lazy\" src=\"https:\/\/randywells.com\/blog\/wp-content\/uploads\/2024\/06\/randywells-r2024-rtc-italia-20240705_0148ps.jpg\" alt=\"\" width=\"570\" height=\"381\" class=\"alignnone size-full wp-image-27810\" srcset=\"https:\/\/randywells.com\/blog\/wp-content\/uploads\/2024\/06\/randywells-r2024-rtc-italia-20240705_0148ps.jpg 570w, https:\/\/randywells.com\/blog\/wp-content\/uploads\/2024\/06\/randywells-r2024-rtc-italia-20240705_0148ps-330x221.jpg 330w, https:\/\/randywells.com\/blog\/wp-content\/uploads\/2024\/06\/randywells-r2024-rtc-italia-20240705_0148ps-150x100.jpg 150w\" sizes=\"(max-width: 570px) 85vw, 570px\" \/><\/a><\/p>\n<p><strong>FORM VS. FUNCTION<\/strong><\/p>\n<p>Traditionally, advertising has been more form over function. I&#8217;ve done a lot of advertising campaigns in my time behind the camera. Most have been based on form. Yet if I had a choice, my goal would be elegant function. It&#8217;s something I&#8217;ve strived for over the past 35 years as a  full-time pro photographer. <\/p>\n<p>Perhaps the world will turn towards this goal. However, that would mean a big change from appearances, which currently rule. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>FORM VS. FUNCTION Traditionally, advertising has been more form over function. I&#8217;ve done a lot of advertising campaigns in my time behind the camera. Most have been based on form. Yet if I had a choice, my goal would be elegant function. It&#8217;s something I&#8217;ve strived for over the past 35 years as a full-time &hellip; <a href=\"https:\/\/randywells.com\/blog\/?p=27664\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/27664"}],"collection":[{"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27664"}],"version-history":[{"count":12,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/27664\/revisions"}],"predecessor-version":[{"id":27811,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/27664\/revisions\/27811"}],"wp:attachment":[{"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/randywells.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}