LEGACY BRANDING AND PERCEPTION
Is America a brand? Sure, but what is that brand today in the eyes of the world? Are their common goals in the USA that provide a unique perspective as a nation?
Maybe America is not a good example. Let’s try automotive brands. My favorite is Porsche. This marque has achieved amazing results in legacy branding over the last few years. While offering increasingly more models, it has maintained a very high level of unified perception about what the brand’s core values are. Sure, to some the image may have been compromised a bit with revived monikers like GTS, R and ST, but enough reality remains to make it all that and more. It’s a lesson many influencers could learn.