“What?” you ask. “Only 3,000 followers? Don’t you think you should have more than that after posting regularly on Instagram for three years? Especially after you won a national award for your efforts?”

Well, Andrea and I don’t believe in buying followers. If we bought them we could easily have 10X this amount. However, they would not be real followers. The number of likes we’d receive per post on IG wouldn’t change all that much after all the money spent.


What we do have is a great appreciation for the authenticity and loyalty of those who do follow us. You are the ones who view our curated site on a consistent basis. We are proud to say that over 1/3 of our followers regularly like our stuff. That’s huge! We have even received over 60,000 views and 5,000 likes on a few of our single posts, because others have graciously hubbed that image on their IG sites. Thank you to everyone for your support!

Our secret to getting these results? The intelligence we use in posting to IG is not artificial. We prefer to keep things real and organic. What I see is what you get, and we only post what we like, not what we think everyone will like. Call us old school, but we don’t believe in the “fake it ’till you make it” mentality. In the end, we feel good about what we accomplish.

P.S. Here’s something related that Alex Cooke wrote at fstoppers:

“We are conditioned to chase social media likes and followers more than ever nowadays, and sure, it can feel nice to be popular, but that sort of thing rarely provides deep and lasting fulfillment. Rather, you have to find something more meaningful and permanent that you can latch onto, likely something internal.”

More from Mark Borkowski, a PR consultant for celebrities:

“Organic fame is hard enough to manage, but prefabricated fame is cheap, flimsy and rarely lasts long, to the detriment of those who experience it. Experiencing fame without talent is to exist on the constant precipice of anonymity.”